With the blockbuster launch of this year’s Formula 1 season, recent dull championships have been well and truly consigned to history. An exhibition in London to mark the sport’s 75th anniversary attracted 340,000 visitors, while the F1 75 Live party at the O2 arena drew a crowd of 20,000 to witness all ten teams gather under one roof to introduce their new cars and liveries. Partygoers might also have spotted that the VIP tables were laden with Moët & Chandon champagne.

The reason? The pinnacle of motorsport has a new lead sponsor in the form of the luxury goods giant LVMH, the owner of Moët & Chandon. But the most prominent LVMH brand will be Swiss made Tag Heuer replica watches, which is returning to the role of official timekeeper for F1’s 24 races, staged around the world from Melbourne to Miami. This bookends an involvement in the grand prix world that dates back to the founding of the F1 World Championship in 1950, when Heuer (as it was called then) supplied stopwatches to leading race teams. It went on to introduce the first timekeeping board comprising a trio of handheld chronographs that could be operated in unison to record successive laps.

The maker’s first official links with F1 came in 1969 when it made the Swiss driving star Jo Siffert the initial grand prix driver to be sponsored by a watch company, after which it signed a partnership with Scuderia Ferrari. It was at this time that the actor Steve McQueen, a racing enthusiast, also became associated with the brand. Heuer was subsequently appointed the official timing partner of F1 for the first time, a role that ended in 1980 but which recommenced in 1985 after the company was bought by the Saudi tycoon Akram Ojjeh’s Tag Group (hence the name change to Tag Heuer). The group supported the Williams F1 team and sponsored the development of Porsche engines for McLaren’s grand prix cars in the Eighties, helping to establish the association with the Brazilian racing legend Ayrton Senna that persists today, more than 30 years after his death during the 1994 San Marino Grand Prix.

UK AAA Tag Heuer fake watches takes over the prestigious timekeeping role from the mighty Rolex, which has held it since 2013. LVMH can spread the cost across its multiple brands, all of which will be exposed to F1’s global fan base, a large percentage of whom represent the bullseye of the demographic to which Tag Heuer wants to appeal.

At a recent forum staged by the sports agency CSM, the discussion focused on how F1 has radically reinvented itself and capitalised on social media, fashion, music and film to appeal to the vital Gen Z audience. All this should be music to the ears of high quality Tag Heuer copy watches CEO Antoine Pin, who only took over the job of running the brand last summer. “F1 is the perfect fit for us, not only because of our long history in motor racing, but also because the brand encourages people to go beyond, not to crack under pressure,” he says. And if research by the pre-owned platform Watchfinder & Co is right, those Gen Z buyers who have become hooked on F1 won’t be able to resist a timepiece from the brand keeping the whole championship on track.

Three new watches celebrating Tag Heuer’s role in motorsport

Replica Tag Heuer Monaco Split-Seconds Chronograph F1 Watches

The brand also marks another milestone this year by being made the first title partner of the Monaco Grand Prix. This is celebrated with the split-seconds version of the best fake TAG Heuer Monaco watches UK, which features subdials marked with “Lights out” and “Away we go” and the F1 logo, and a case made from a combination of sapphire crystal and ceramic. POA

Fake Tag Heuer Formula 1 Solargraph Watches

Tag Heuer nabbed Formula 1 as a watch name in 1986. The original, made from steel and glass fibre, remains much loved — hence the brand’s decision to relaunch it in 2024. Now a new 38mm luxury TAG Heuer replica watches UK will be available to buy at various grand prix venues. Its trademark “daisy” bezel is made from bio-sourced castor oil that can be tinted in different colours. From £1,550

Tag Heuer Carrera Twin-Time Replica Watches

Named after the celebrated Carrera Panamericana cross-Mexico road race, the perfect replica TAG Heuer Carrera watches was launched in 1963. Over time, the Carrera name has appeared on numerous designs of Swiss movements TAG Heuer super clone watches including automatic chronographs and date and dual time zone functions. The new 41mm version combines the last two features in the latest “glass box” configuration. £4,250